Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Once upon a time, many kids dreamed of getting their own landline – one they didn’t have to share with other family members, and where they’d worry about someone accidentally interrupting online transmissions by picking up the handset in the middle of them. Today, the decision to let [...]
Families have been celebrating “firsts” since time immemorial, including baby’s first words, a child’s first loose tooth, and little ones getting dropped off for their first day of school. And as explained in our recent bestselling book Parenting High-Tech Kids: The Ultimate Internet, Web, and Online Safety Guide, [...]
Just about every organization has a social media presence today. Not every business, however, utilizes these social media effectively. As part of our research for The Business Etiquette Bible, we had a chance to explore what it takes to better connect with and engage tomorrow’s customer. We recently [...]
It’s important for organizations nowadays to leverage social networking tools and content marketing channels, but it’s just as imperative for brands to have a distinctive voice when doing so. But how can you find your company’s voice? As part of our bestselling book The Business Etiquette Bible, we [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Marketing is a vital activity for businesses to engage in, as finding ways to stand out and differentiate a company is more important than ever. Our bestselling book, The Business Etiquette Bible, explores how to more effectively advertise to and engage audiences going forward, as well as what [...]
As parents actively adopt or introduce new technologies and work to prepare kids to “go online,” it becomes clear that these two seemingly simple and innocuous words can, in actuality, have varied and powerful meanings. Just what precisely does it mean to “go online” or to have your [...]
Over the past decade, websites have rapidly begun to supplant office water coolers, newspapers and magazines as the place to share the latest news, opinions and gossip. With this changing professional landscape, employees (and employers) need to know how to navigate. We researched topics including blogs, websites and [...]
What do you need to know to more effectively communicate, lead, and inspire others online? As part of our bestselling book, The Business Etiquette Bible, we had the chance to sit down with leading professionals who can help you best explain how to leverage social networks and online [...]
Most major companies from AT&T to Staples now boast corporate blogs, which serve as vital conduit to connect and engage with customers, whether those customers are end users or other businesses. We take an extensive look at corporate blogging and how to best design content marketing plans in [...]
