Books

BOOKS ABOUT BUSINESS, INNOVATION, MARKETING & TECHNOLOGY TRENDS

BECOMING ESSENTIAL: BUILDING GROWTH, VALUE AND COMPETITIVE ADVANTAGE THROUGH STRATEGIC INNOVATION

 

Everything has changed for businesses, brands and working professionals competing in the modern marketplace. A new manifesto for success, this training workbook reveals the crucial leadership and management strategies that both corporate executives and everyday job seekers can implement to survive and thrive in the age of change. Through expert advice and hands-on activities, Becoming Essential reveals how to create lasting value, communicate brand equity, and cultivate competitive advantage so strong that you become impossible to replace.

A crucial read for both modern businesses and leaders alike, the volume illustrates how to accelerate change and growth on both the professional and personal level. Through strategic exercises designed to enhance leadership intelligence, insights and decision-making efforts, organizations will learn how to address and maximize the benefits of new innovations – including how to spot and seize upon opportunities before competitors can react.

In a world where abundance, not scarcity, is the fundamental challenge, and everything –  including companies, products and even subject matter experts – is increasingly disposable and commoditized, Becoming Essential reveals how to become invaluable to customers on every level.

 Features Include:

  • Strategic Innovation Secrets: Enhance Business Intelligence and Decision Making
  • Cutting-Edge Management Techniques: Learn from Today’s Business Leaders
  • Revolutionary New Models for Planning, Research and Development
  • Trend, Sales and Market Forecasting Tools for Business
  • Time Management Solutions for Boosting Team Productivity
  • Today’s Most Innovative Communications, Marketing & Advertising Techniques

COMING SOON

NETIQUETTE ESSENTIALS: NEW RULES FOR MINDING YOUR MANNERS IN A HIGH-TECH WORLD

To text or not to text: For modern technology users and working professionals, that is the question. From smartphones to tablet PCs and social networks, technology has changed the shape of personal communications – now, there’s finally a guide to modern manners to match.

The first book to codify the new rules of engagement in the age of apps and mobile devices, Netiquette Essentials shows everyday individuals, families and executives alike how to more capably and confidently connect. Designed for all ages and experience levels, and divided into three core sections – work, life and kids – this training guide and workbook provides a complete guide to modern manners with regard to blogs, cell phones, e-mail, instant messaging, location-based services and more.

Today’s leading online, high-tech and etiquette experts reveal answers to all your burning questions inside, including:

  • Smartphones: When to use in public and when to turn off?
  • Social Media: Who to befriend – and what’s safe to share?
  • Business and Careers: How to network – and is it OK to connect with your boss?
  • Online Relationships: Should you announce romance and breakups?
  • Kids and Social Networks: Is chatting up your children kosher?

Featured topics include:

  • Social Networks
  • Cell Phones, Tablets, Electronics, and Mobile Devices
  • Email
  • Blogs, Websites, and Online Newsgroups
  • Internet and Online Safety
  • Instant Messaging and Chat Rooms

A must-see blueprint for how to behave in everyday situations to which all high-tech users can relate, don’t let innovation continue to pass you by. Read now to find out how, just like hardware and software, we can all benefit from giving personal and professional interactions a number of seriously long-overdue patches and updates.

COMING SOON

THE BUSINESS EXPERT’S GUIDEBOOK


From smartphones and apps to tablet PCs and social networks, technology has changed everything for today’s business owner – small or otherwise. But even as advancements including Web applications, social media and cloud computing continue to transform the field, some things remain the same. For resourceful entrepreneurs, startups and small business owners, it’s all about the bottom line.

Designed for a new breed of tech-savvy entrepreneurs, startups and local neighborhood merchants alike, The Business Expert’s Guidebook shows you how to increase ROI, maximize revenue and boost productivity without sacrificing performance, quality or customer service. An insider’s how-to guide filled with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to operate on the cutting-edge within.

Covering a full range of topics from marketing and management to leadership, advertising and public relations, The Business Expert’s Guidebook reveals how to slash costs and maximize efficiency using today’s latest high-tech innovations. As market leaders know, every business – and business plan – can profit from keeping up with the hottest new IT advances. Join us as we reveal how to give yours an upgrade.

Features Include

  • Best New Business Apps, Gadgets and Online Services
  • Social Media Secrets: Put Facebook, Twitter and Google+ to Work
  • Advertising and Public Relations: Strategies for Every Budget
  • Online Marketing Made Simple: SEO, Mobile/Location-Based Ads and More
  • IT and Network Security: Prevent Data and Identity Theft
  • Expert Advice: Crowdsourcing, Cloud Computing and Community Management
  • Self-Publishing Essentials: Start Your Own Business Overnight

“The one book every entrepreneur should keep handy.”
— Gary Shapiro, CEO, Consumer Electronics Association

“A superb resource that provides smart, actionable tips and advice for getting nearly any business off the ground.”
— Barbara Corcoran, Star of Shark Tank

“At the same time encyclopedic and amazingly compact: An extraordinary resource for any start-up or well-established business.”
— Dick Bolles, Author, What Color is Your Parachute?

“Unbelievably packed with practical, useful and valuable advice.”
— John Jantsch, Author, Duct Tape Marketing

“A terrific resource for entrepreneurs hoping to navigate the new media waters.”
— David Meerman Scott, Bestselling Author, The New Rules of Marketing and PR

Buy It Now:  Lulu // Amazon //  iBooks // Kindle // Nook   // Kobo

THE CROWDFUNDING BIBLE


Dream of launching a new product, project or startup? Wish granted! Thanks to crowdfunding, today’s hottest form of high-tech investment, suddenly anyone can bring virtually any idea or invention to life with a little help from the Internet.

The world’s most comprehensive guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully operate a high-tech fundraising campaign, regardless of your chosen industry, scope or budget. Built for enterprising entrepreneurs and individuals alike, it reveals the secrets to catching the media and public’s eye, and convincing fans to support ventures of all types, in a language that everyone can understand.

From books to films, albums, consumer products, video games and even new fashion lines or public events, learn how to craft compelling pitches, assemble an awe-inspiring promotions strategy, and turn potential backers’ heads. Written by successful crowdfunders and investors for a new generation of startups, dive in to discover how a brave new world of venture capital and angel investment is waiting at your fingertips.

Features Include

  • Best Finance Innovation and Online Fundraising Websites
  • Complete Guides: How to Start and Promote Any Project
  • Expert Tips: Crafting Pitches, Rewards and Marketing Programs
  • Advice from Today’s Most Successful Creators and Campaigns
  • Handbooks to Building Powerful PR and Social Media Strategies
  • Key Lessons and Takeaways from Top Hits and Failures
  • Reviews and Post-Mortems: An Inside Look at the Business

“Every entrepreneur thinking about jumping into the wild world of crowdfunding needs to read this.”

— J. Jennings Moss, Editor, Portfolio.com

 

“The ideal reference to help you navigate crowdfunding’s increasingly complex waters.”
— Tim Stevens, Editor-in-Chief, Engadget

 

Buy It Now:  Lulu // Amazon //  iBooks // Kindle // Nook // Sony Reader // Kobo

THE MODERN PARENT’S GUIDE: HIGH-TECH PARENTING AND TEACHING TECHNOLOGY TO YOUTH

Designed for today’s high-tech parent, The Modern Parent’s Guide is a new series of digital parenting books that offers positive, real-world solutions for managing technology’s impact on your family, home and everyday life. Built for a generation of parents and professionals whose children are surrounded by high-tech gadgets, online services and downloadable apps and software wherever they turn, each volume aims to make technology and consumer electronics safe and fun.

Topics Include:

  • Internet Access, Web Browsing and Online Safety
  • Apps, Software and Online Services
  • Social Media and Social Networking
  • Video Games: PC, Console, Free, MMO and Online
  • Television Use, Computer Use and Screen Time
  • Digital Music, Movies and Entertainment

Founded on three guiding principles – education, communication and participation – all advocate that knowledge and understanding are key to helping parents and kids make better, more informed decisions.

“An essential guide for parents.”
— John Swartz, Technology Reporter, USA Today

“Should be on the required reading list for any parent.”
— Patricia Vance, President, ESRB

Buy It Now:  Lulu // Amazon //  iBooks // Kindle // Nook // Sony Reader // Kobo