Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Want to give your career a shot of adrenaline, send job prospects soaring, and open more professional doors than ever before, even if you feel that you’re stalling out or stuck in your current position? As a new infographic reveals, all you have to do to get ahead [...]
What do tomorrow’s leaders need to know to work more effectively with every generation in the workplace, and better engage generations such as Baby Boomers? Quite a few things, it turns out, as we point out in recent bestselling book Millennial Marketing: Bridging the Generation Gap. To learn [...]
Millennials are digital natives, having grown up in a world of 24/7 online connectivity and social networks their entire lives: They think, act, and operate differently than any generation that has grown up before. But as we explain in our bestselling book, Millennial Marketing: Bridging the Generation Gap, [...]
Planning an effective social media strategy is essential for modern-day businesses, an idea we elaborate on further in our bestselling book, The Business Etiquette Bible. But what does it take to create the kind of campaign that truly connects? It’s a good question – and one we’ll aim [...]
Generation X—also known as Gen X—is the official moniker for the generation that followed Baby Boomers and continues to reshape the world around us as we speak. These working professionals are highly entrepreneurial, highly motivated, and highly determined to create a positive impact in their communities. But what [...]
Just about every organization has a social media presence today. Not every business, however, utilizes these social media effectively. As part of our research for The Business Etiquette Bible, we had a chance to explore what it takes to better connect with and engage tomorrow’s customer. We recently [...]
It’s important for organizations nowadays to leverage social networking tools and content marketing channels, but it’s just as imperative for brands to have a distinctive voice when doing so. But how can you find your company’s voice? As part of our bestselling book The Business Etiquette Bible, we [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Marketing is a vital activity for businesses to engage in, as finding ways to stand out and differentiate a company is more important than ever. Our bestselling book, The Business Etiquette Bible, explores how to more effectively advertise to and engage audiences going forward, as well as what [...]
Sales legend Brian Tracy puts it best: Outselling your competition is easy when you have built long-term relationships with clients – people are more important than products. Case in point: Studies show that dropping your price, designing the world’s most well-produced advertisements, or even making a better product [...]
