Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Planning an effective social media strategy is essential for modern-day businesses, an idea we elaborate on further in our bestselling book, The Business Etiquette Bible. But what does it take to create the kind of campaign that truly connects? It’s a good question – and one we’ll aim [...]
Generation X—also known as Gen X—is the official moniker for the generation that followed Baby Boomers and continues to reshape the world around us as we speak. These working professionals are highly entrepreneurial, highly motivated, and highly determined to create a positive impact in their communities. But what [...]
Just about every organization has a social media presence today. Not every business, however, utilizes these social media effectively. As part of our research for The Business Etiquette Bible, we had a chance to explore what it takes to better connect with and engage tomorrow’s customer. We recently [...]
It’s important for organizations nowadays to leverage social networking tools and content marketing channels, but it’s just as imperative for brands to have a distinctive voice when doing so. But how can you find your company’s voice? As part of our bestselling book The Business Etiquette Bible, we [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Marketing is a vital activity for businesses to engage in, as finding ways to stand out and differentiate a company is more important than ever. Our bestselling book, The Business Etiquette Bible, explores how to more effectively advertise to and engage audiences going forward, as well as what [...]
Sales legend Brian Tracy puts it best: Outselling your competition is easy when you have built long-term relationships with clients – people are more important than products. Case in point: Studies show that dropping your price, designing the world’s most well-produced advertisements, or even making a better product [...]
As a working professional or executive leader, how can you give Millennials all the tools they need to succeed in tomorrow’s workplace? The answers are more complex than you think, as we found out by speaking with Lindsey Pollak, author of The New York Times bestseller Becoming the [...]
Looking for tips on how to connect with and inspire Millennials to take action? They’re the generation that seems to understand technology better than anyone, which begs the question: What does it take to influence natural-born influencers? To find out, we spoke with Jeff From, president of FutureCast [...]
Most major companies from AT&T to Staples now boast corporate blogs, which serve as vital conduit to connect and engage with customers, whether those customers are end users or other businesses. We take an extensive look at corporate blogging and how to best design content marketing plans in [...]
