Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
If you’re a working professional who’s still a bit confused about social networks and how to leverage them to build your business, you’re certainly not alone. Social networks – self-contained online forums where users can share their lives and careers and engage in ongoing dialogue with others in [...]
Look down at your phone, look up at your computer, or even just glance around your office. Virtually every aspect of our lives – and nearly every interaction and workplace object contained within them – has been dramatically changed by the advent of technology. As we point out [...]
It’s a unique time: We can learn nearly everything there is to know about everyone (and any organization) in minutes nowadays – at least, the details that are worth mentioning online – just by using a search engine. Google, Bing, Ask.com and other Internet services have revolutionized how [...]
Everyone’s got an opinion: Some are just more vocal (and irate) than others. As many market leaders can tell you, customer complaints are the price of leadership – but it doesn’t mean they can’t be beneficial, or a source or inspiration and motivation both on the personal and [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Learning how to educate, empower, inspire, and communicate with members of every generation – especially Baby Boomers – is key to succeeding in today’s working world, as we point out in recent bestseller Millennial Marketing: Bridging the Generation Gap. To learn more about these subjects, we reached out [...]
Here's a quick quiz for businesses, brands, and modern professionals hoping to lead and inspire others more effectively: What must organizations know to successfully engage and promote their services and solutions to today’s audience – and protect their reputation, even in times of crisis? Which new rules and [...]
We were featured on Good Morning America! Tune in to the video below to see our thoughts as trends experts on Fortnite, one of the hottest new games and high-tech crazes sweeping the nation. As you can imagine, it's hugely popular - but there's more to the story [...]
As some of you may be aware, we recently launched a new national magazine: SELECT: Your City's Secrets Unlocked™ - an inside guide to your city's best bars, restaurants, events, attractions, and shopping and entertainment options. Want to discover the best bets in town? Serving as a personal [...]
