Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Millennials are digital natives, having grown up in a world of 24/7 online connectivity and social networks their entire lives: They think, act, and operate differently than any generation that has grown up before. But as we explain in our bestselling book, Millennial Marketing: Bridging the Generation Gap, [...]
Generation X—also known as Gen X—is the official moniker for the generation that followed Baby Boomers and continues to reshape the world around us as we speak. These working professionals are highly entrepreneurial, highly motivated, and highly determined to create a positive impact in their communities. But what [...]
It’s free to join services like Facebook, Twitter and Medium, and not only is this tempting to those who want to feature their latest products - it’s also tempting for those who want to share their expertise, authority and viewpoints. However, as noted in our bestselling book, The [...]
Just about every organization has a social media presence today. Not every business, however, utilizes these social media effectively. As part of our research for The Business Etiquette Bible, we had a chance to explore what it takes to better connect with and engage tomorrow’s customer. We recently [...]
It’s important for organizations nowadays to leverage social networking tools and content marketing channels, but it’s just as imperative for brands to have a distinctive voice when doing so. But how can you find your company’s voice? As part of our bestselling book The Business Etiquette Bible, we [...]
Millennials have entered the workforce en masse – and are now the single biggest generation in the workplace. So how can you successfully inspire, lead, and motivate them, as well as effectively communicate with these talented young individuals? As we explain in our bestselling book Millennial Marketing: Bridging [...]
Marketing is a vital activity for businesses to engage in, as finding ways to stand out and differentiate a company is more important than ever. Our bestselling book, The Business Etiquette Bible, explores how to more effectively advertise to and engage audiences going forward, as well as what [...]
Over the past decade, websites have rapidly begun to supplant office water coolers, newspapers and magazines as the place to share the latest news, opinions and gossip. With this changing professional landscape, employees (and employers) need to know how to navigate. We researched topics including blogs, websites and [...]
As a working professional or executive leader, how can you give Millennials all the tools they need to succeed in tomorrow’s workplace? The answers are more complex than you think, as we found out by speaking with Lindsey Pollak, author of The New York Times bestseller Becoming the [...]
Looking for tips on how to connect with and inspire Millennials to take action? They’re the generation that seems to understand technology better than anyone, which begs the question: What does it take to influence natural-born influencers? To find out, we spoke with Jeff From, president of FutureCast [...]
