The world is changing, and so is the workplace, with Millennials now the single largest group of professionals in business today. But how are they changing the way that organizations communicate and operate in the modern working world? It’s a question we tackle in recent bestselling book Millennial [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
Throwing money at a problem rarely works as a long-term solution and couldn’t be truer than when it comes to attracting and retaining top talent. Not only are younger generations motivated more by their ability to learn, grow, and expand their professional horizons than a paycheck. They’re also [...]
Learning how to educate, empower, inspire, and communicate with members of every generation – especially Baby Boomers – is key to succeeding in today’s working world, as we point out in recent bestseller Millennial Marketing: Bridging the Generation Gap. To learn more about these subjects, we reached out [...]
Want to learn more about members of the Baby Boomer generation – and how to successfully connect with and empower them in the workplace? It’s a topic we explore extensively in recent bestseller Millennial Marketing: Bridging the Generation Gap. To shed some deeper insight on the subject (including [...]
Here's a quick quiz for businesses, brands, and modern professionals hoping to lead and inspire others more effectively: What must organizations know to successfully engage and promote their services and solutions to today’s audience – and protect their reputation, even in times of crisis? Which new rules and [...]
We were featured on Good Morning America! Tune in to the video below to see our thoughts as trends experts on Fortnite, one of the hottest new games and high-tech crazes sweeping the nation. As you can imagine, it's hugely popular - but there's more to the story [...]
August 2, 2017
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As some of you may be aware, we recently launched a new national magazine: SELECT: Your City's Secrets Unlocked™ - an inside guide to your city's best bars, restaurants, events, attractions, and shopping and entertainment options. Want to discover the best bets in town? Serving as a personal [...]
July 23, 2017
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High-tech devices, social networks, and downloadable apps are now essential communications tools, and an everyday part of personal and professional life. But what does proper etiquette look like in an online + connected world? How do modern manners apply in the digital and social age? And what are [...]
As most corporate speakers can easily point out, a new operating reality and a new competitive landscape demand a new mindset and new operating approach to succeed in. The process of finding ongoing success, no matter how disruptive or fast-moving the market is, at heart is simply one [...]