Millennials are the first generation to grow up surrounded by mobile phones, social networks, and a 24/7 connected wireless Internet world. But how have these forces shaped the way that these talented young professionals communicate and think? In addition to diving deep into the topic in recent bestselling [...]
Everyone’s got an opinion: Some are just more vocal (and irate) than others. As many market leaders can tell you, customer complaints are the price of leadership – but it doesn’t mean they can’t be beneficial, or a source or inspiration and motivation both on the personal and [...]
Listening and empathy – defined as the ability to understand and share others’ feelings – go a long way towards building healthy friendships and romantic relationships. But it may surprise you to learn that these skills are of equal value in the boardroom and business community as well. [...]
What’s the best way to communicate with today’s kids – especially those raised on a steady diet of social networks, apps, and online technologies? The answers aren’t always simple, as we point out in our bestselling book Parenting High-Tech Kids: The Ultimate Internet, Web, and Online Safety Guide. [...]
The world is changing, and so is the workplace, with Millennials now the single largest group of professionals in business today. But how are they changing the way that organizations communicate and operate in the modern working world? It’s a question we tackle in recent bestselling book Millennial [...]
As your kids enter their socially awkward middle-school years, they’re not only growing into respectable members of society, they’re also officially entering the digital domain. At this stage, they’ll begin securing their own e-mail accounts; instant messaging and chatting; and, potentially, taking possession of their very own mobile [...]
Call it an online community, tribe, or target market: In all cases, building and maintaining an audience for your products, services, or solutions is key to maintaining a competitive edge in any industry. What’s more, according to The National Bureau of Economic Research, the amount of time that [...]
Throwing money at a problem rarely works as a long-term solution and couldn’t be truer than when it comes to attracting and retaining top talent. Not only are younger generations motivated more by their ability to learn, grow, and expand their professional horizons than a paycheck. They’re also [...]
Learning how to educate, empower, inspire, and communicate with members of every generation – especially Baby Boomers – is key to succeeding in today’s working world, as we point out in recent bestseller Millennial Marketing: Bridging the Generation Gap. To learn more about these subjects, we reached out [...]
Want to learn more about members of the Baby Boomer generation – and how to successfully connect with and empower them in the workplace? It’s a topic we explore extensively in recent bestseller Millennial Marketing: Bridging the Generation Gap. To shed some deeper insight on the subject (including [...]