Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
How can you create the kind of meetings and events (corporate or otherwise) that will make audiences stand up and take note? That's the question we were asked by the California Society of Association Executives recently, and answered with an end-to-end guide on how to build excitement and [...]
What do you need to know to successfully lead in business and more effectively communicate with Generation X? We had a chance to speak with several top experts and thought leaders on Gen X while researching bestselling book Millennial Marketing: Bridging The Generation Gap – and their answers [...]
Want to give your career a shot of adrenaline, send job prospects soaring, and open more professional doors than ever before, even if you feel that you’re stalling out or stuck in your current position? As a new infographic reveals, all you have to do to get ahead [...]
Millennials are digital natives, having grown up in a world of 24/7 online connectivity and social networks their entire lives: They think, act, and operate differently than any generation that has grown up before. But as we explain in our bestselling book, Millennial Marketing: Bridging the Generation Gap, [...]
Generation X—also known as Gen X—is the official moniker for the generation that followed Baby Boomers and continues to reshape the world around us as we speak. These working professionals are highly entrepreneurial, highly motivated, and highly determined to create a positive impact in their communities. But what [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Sales legend Brian Tracy puts it best: Outselling your competition is easy when you have built long-term relationships with clients – people are more important than products. Case in point: Studies show that dropping your price, designing the world’s most well-produced advertisements, or even making a better product [...]
Looking for tips on how to connect with and inspire Millennials to take action? They’re the generation that seems to understand technology better than anyone, which begs the question: What does it take to influence natural-born influencers? To find out, we spoke with Jeff From, president of FutureCast [...]
Innovation is one of today’s hottest business topics, but many organizations often struggle to build successful strategies for making the concept work. One of the best descriptions of the challenges that enterprises encounter comes from Disrupt Yourself author Whitney Johnson, as she takes a closer look at what [...]
Looking to be a better leader and manager? It pays to note: As we recently learned while researching bestselling book Millennial Marketing: Bridging The Generation Gap, there are more generations actively participating in the workplace and marketplace than ever before. As a result, it’s vitally important to learn [...]
