Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Marketing experts often remind us: As just one among thousands of professionals and billions of Internet users trying to market a product, service or brand online, efforts to launch an effective online marketing campaign may seem like a Herculean task. But rest assured—while it isn’t always easy to [...]
As a corporate speaker, I often ask audiences a simple question right off the bat: Who says innovation has to be costly or difficult? Like leading organizations continue to prove in increasing numbers, often times achieving successful innovation simply requires a slight shift in perspective. Case in point: [...]
Just ask leading marketing experts: Learning from the past mistakes is always a good thing especially with regard to content and inbound marketing efforts, which rely on implicit reader or viewer participation. A key principle to remember about permission-based outreach efforts: They are only successful when you’re capable [...]
Like any good management speaker and leader knows, winning business strategies begin with a solid playbook. But to stay ahead of the competition, that playbook has to change over time – and, in fact, plays themselves evolve the moment they’re put into action, as situations evolve and change. [...]
You don't need to be a customer service speaker to understand: How to please and delight customers is a crucial subject to consider for any organization that’s serious about winning. Just one thing—in a world where trust, empathy and word-of-mouth have become precious currencies, the word ‘customer’ no [...]
As customer service speakers know, the practice is as much an art as it is a science, sitting somewhere at the nexus of relationship building/maintenance and problem-solving. Important to note as well: Relationships start with giving, and problem-solving begins with understanding. Any issue you'll confront is simply an [...]
As any corporate speaker worth their weight in clever stories and insights can tell you, succeeding in business has never been easier in some ways—or more difficult, in others. We have more tools at our disposal than ever before—things like cloud storage, online and video collaboration platforms, and [...]
Customer service is as much an art as it is a science, sitting somewhere at the nexus of relationship building/maintenance and problem-solving. Important to note as well: Relationships start with giving, and problem-solving begins with understanding. Any issue you'll confront is simply an interpersonal or business transaction which [...]
As influencer marketing experts can tell you, since the rise of online influencers and social media, effective handling of public relations efforts has become even more important to organizations' brands and bottom line. As all remain relatively new areas of exploration for enterprises and PR pros alike, here [...]
As a futurist speaker and trendspotter, it's safe to say: 2015 will bring many new trends for business - several of which we'll see on display here shortly at the Consumer Electronics Show in Las Vegas, starting this coming week. But which will matter most to your enterprise [...]
