Leading With Change + Innovation
“If you really want to know about business, you should refer to Scott Steinberg.” -Sir Richard Branson, Virgin Group
Millennials are digital natives, having grown up in a world of 24/7 online connectivity and social networks their entire lives: They think, act, and operate differently than any generation that has grown up before. But as we explain in our bestselling book, Millennial Marketing: Bridging the Generation Gap, [...]
Planning an effective social media strategy is essential for modern-day businesses, an idea we elaborate on further in our bestselling book, The Business Etiquette Bible. But what does it take to create the kind of campaign that truly connects? It’s a good question – and one we’ll aim [...]
Generation X—also known as Gen X—is the official moniker for the generation that followed Baby Boomers and continues to reshape the world around us as we speak. These working professionals are highly entrepreneurial, highly motivated, and highly determined to create a positive impact in their communities. But what [...]
It’s free to join services like Facebook, Twitter and Medium, and not only is this tempting to those who want to feature their latest products - it’s also tempting for those who want to share their expertise, authority and viewpoints. However, as noted in our bestselling book, The [...]
It’s important for organizations nowadays to leverage social networking tools and content marketing channels, but it’s just as imperative for brands to have a distinctive voice when doing so. But how can you find your company’s voice? As part of our bestselling book The Business Etiquette Bible, we [...]
Millennials have entered the workforce en masse – and are now the single biggest generation in the workplace. So how can you successfully inspire, lead, and motivate them, as well as effectively communicate with these talented young individuals? As we explain in our bestselling book Millennial Marketing: Bridging [...]
“Customer experience is the new marketing,” says Mercedes Benz USA President and CEO Steve Cannon, and few quotes capture how vital that the process of building strong customer relationships now is to the health of your business. What’s more, Cannon’s quote cuts two ways: Word of mouth drives [...]
Sales legend Brian Tracy puts it best: Outselling your competition is easy when you have built long-term relationships with clients – people are more important than products. Case in point: Studies show that dropping your price, designing the world’s most well-produced advertisements, or even making a better product [...]
As a working professional or executive leader, how can you give Millennials all the tools they need to succeed in tomorrow’s workplace? The answers are more complex than you think, as we found out by speaking with Lindsey Pollak, author of The New York Times bestseller Becoming the [...]
Looking for tips on how to connect with and inspire Millennials to take action? They’re the generation that seems to understand technology better than anyone, which begs the question: What does it take to influence natural-born influencers? To find out, we spoke with Jeff From, president of FutureCast [...]
