Consumer Trends: Expert Picks for 2015
Consumer trends experts have the best job in the world: We're often called upon not only to research the latest happenings in the business, technology, and consumer products worlds, but frequently also asked to share these findings with the media. And, Continue reading...
Kids and Social Media: Expert Tips
Kids and technology are inextricably intertwined today. But how can you protect children's privacy online? As a frequent youth speaker for high schools, middle schools and colleges, I've had the chance to ask many parents and teachers this question firsthand. Luckily, Continue reading...
Futurist Trendspotting with Xerox
Futurist speakers often get the privilege to play trendspotter behind closed doors, helping leading businesses spot and identify the latest consumer, technology, and market trends as they emerge. But it's rare that we get the chance to do so in a Continue reading...
Customers are your most important strategic asset. But another of the organization’s leading assets, and one that is often taken for granted, is a confident, trustworthy and empathetic employee. Oddly, this is a concept oft-discussed in
Like major brands such as Apple, Nike and Home Depot, from job-seekers to established professionals (and of course influencer marketing and social media marketing firms), everyone is the business of marketing something. In today’s trust-based
Building trust with an influential audience, as you’ve seen in previous chapters, doesn’t happen overnight. (Amazon’s years-long battle to generate a sizable profit helps underscore this point.) It occurs in little fits and starts,
Taking the time to provide great customer service is critical to the success of your business—at least, it is if you want to inspire repeat customers. According to the book Outside-In: The Power of Putting Customers at the Center of Your Business,
For more expert crowdfunding advice, please see Part 1 of our guide to raising money online via Kickstarter, Indiegogo, RocketHub and more. Q: How long should your crowdfunding campaign run? A: Thirty days seems to be the magic number. You need time