Marketing
Inbound marketing is one of the most powerful tools for generating sales today. However this technique – also closely-associated with related forms of promotion such as content marketing and permission marketing – is only as effective as how well it is strategized and performed. All too often, businesses [...]
Online influencers consist of the industry lovers, brand believers and avid followers of your business’ products and services. They can easily be detected through their interaction with your brand’s content via comments, links and shares. Because they value what you’re selling, acknowledge you as a credible source of [...]
Crowd funding and crowdsourcing are among today’s most popular topics with finance, corporate and consumer audiences looking to raise funds for new businesses, startups and projects, whether as non-profits or for-profit ventures. As one of today’s best-known crowdfunding speakers and experts, and the author of The Crowdfunding Bible, [...]
Having satisfied customers is an admirable goal. However, having customers who love your brand so much they not only keep coming back, but feel so passionate about it that they feel compelled to share its promise with others, is a more fulfilling and potentially rewarding one. As Ken [...]
Personal branding is one of the most important actions a businessperson can perform. These days, you’re either essential or you’re ordinary, and ordinary people tend to fade away—or out. If you don’t want to crumble into irrelevancy, make sure to invest in yourself and brand yourself. Stand out, [...]
Every entrepreneur worth his or weight in bestselling business books is familiar with the philosophy of the lean start-up—a stratagem which advocates learning, analytics and iteration, and offers a more measured approach to organizational progress and expansion. But equally important to note for modern executives is minimum viable [...]
As a result of recent successful multimillion-dollar online fundraising campaigns for products such as the Ouya, Pebble E-Paper Watch and Amanda Palmer’s Theater is Evil album/tour, which have captivated audiences worldwide, crowdfunding is quickly becoming a business staple. Hailed by many entrepreneurs as a better alternative to venture [...]
Earlier in the year, our futurist experts took a closer look at key innovation and technology trends for 2013 amongst connected devices, and specifically explored the future of connected devices and digital entertainment with NPR. As part of our recent series on the future of high-tech entertainment, cloud [...]
January 25, 2013
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Online influencers are probably the most important component in the Internet marketing and promotion value chain. The challenge is to identify and connect with the right kind of authorities that can have a major impact on promoting a website, blog, business, brand, or individual. According to a Forrester [...]
January 24, 2013
Posted in
Business,
Customer Service,
Education,
Featured,
Healthcare,
Leadership,
Management,
Marketing,
Sales,
Social Media,
Technology
If you’re planning a corporate meeting or special event for your company, your choice of professional keynote speaker to kick off the itinerary can be every bit as important as the venue, theme and timing for the occasion. While not every conference may call for the services of [...]
